Except with fish, salt, and water - which can't be organic:
·A "100% organic" label means the product is entirely organic.
·An "organic" label means the product ingredients are at least 95% organic.
·A "made with/contains organic ingredients" means the ingredients are at least 70% organic.
·An "all natural" claim means zilch. (Yup, you read that right.)
·Organic Consumers Association - it's campaigning to keep organic standards high.